Happy Bike Shop Day!

On Saturday, December 1, help us celebrate the second annual Bike Shop Day at Alpine Shop Kirkwood and The Pathfinder in Manhattan, Kan.

Bike Shop Day serves to connect independent bike shops like ours with our community as a beacon of inclusiveness, a healthy lifestyle and sustainable local business practices.

In 2018, we’ve continued to work with St. Louis BikeWorks to  give kids – without the financial means to purchase a bike on their own – a chance to earn one through BikeWorks’ Earn-a-Bike program.

In Manhattan, we’re working to get as many people out on the roads and trails as we can through rides almost daily out of our store. And we look forward to welcoming even more throughout 2019.

Happy Bike Shop Day!

Let us know how we can help our communities out even more for 2019!

A Giving Tuesday

In the spirit of this past week that includes both Thanksgiving and #GivingTuesday, we wanted to take a look back at all the organizations we’ve been so blessed to partner with throughout the past couple of years.

With your continued support, we’ve raised nearly $30,000 since January of 2017 for local organizations dedicated to providing access to the wild places we love to explore, to getting more people active outside, to helping the next generation of explorers stay healthy and experience the joys of the outdoors and to helping the animals we love.

The Stanley & Smartwool Pint Night to support Stray Rescue of St. Louis set a new record for us with the most pints glasses ever sold in one evening this past October.

We’ve also collected nearly 3000 coats in the past two years to distribute to those who need some warmth during the frigid winter months.

In November of 2018 alone, Alpine Shop customers brought in nearly 1300 coats in just over 10 days.

So, if you’re looking for an organization to support today for #GivingTuesday, please consider one of the following groups we’ve been lucky enough to work with since 2017:

Stray Rescue of St. Louis
Great Rivers Greenway
Conservation Federation of Missouri
World Bird Sanctuary
Missouri River Relief
Forest ReLeaf of Missouri
Missouri Confluence Waterkeeper
Missouri Coalition for the Environment
Missouri Sierra Club
GORC Trails
Ozark Trail Association
Team River Runner- St. Louis

2018 Customer Appreciation Weekends Start Now!

Every Friday through Sunday throughout the 2018 holiday season, all Alpine Shop locations (including The Pathfinder in Manhattan, Kan.) celebrate “Customer Appreciation Weekends.”

Holiday Cheer
Drinks and snacks… courtesy of all Alpine Shop locations this holiday season.

If you’re new to this, let us answer the question:  “Just what exactly does a “Customer Appreciation Weekend” entail?”

It means FREE beer, wine, coffee, tea, soft drinks and water. It also means FREE snacks. While you’re shopping. FREE drinks and snacks. While you shop. During the holiday weekends.

Clear enough?

Not everyone likes heading out on their weekends to shop this time of year. And then there are those that love to shop this time of year. But one thing we’re pretty sure of: Everyone loves FREE drinks and snacks while they’re shopping.

We’re just trying to make it easier – and more enjoyable – for everyone.

It’s just our way of saying “Thanks” for continuing to support local businesses and continuing to shop with us at Alpine Shop.

A KÜHL Start to a Black (Coffee) Friday

This Black Friday, wake up to a KÜHL morning with a FREE KÜHL mug to go along with some fresh brewed coffee.

Grab one on Friday, November 23, at Alpine Shop Kirkwood – quantities are limited!

Our KÜHL representaive, Brad Dailey, will be on hand with a limited number of KUHL mugs to give away at our Kirkwood location ONLY on Friday, November 23, 2018. First come, first served, and first caffeinated!

Our Kirkwood store will open at 9 am on Friday. See you then!

2018 Women’s Ski & Board Night Is November 16

Women's Ski & Board Night

Alpine Shop invites you to join us on Friday, November 16 at our Kirkwood location to help us kick off the 2018-19 winter season and get ready for another season on the slopes.

We’re hosting a party with this-night-only-specials, complimentary wine, chocolates, snacks, a fashion show and a chance to win over $2000 in prizes – including gear and apparel from Burton, Smartwool socks and apparel, Hidden Valley lift tickets and more.

We’re also helping to kick off Hidden Valley Ski Resort’s “Women’s Wednesdays” group ski program and will have representatives of the event on hand to give you more information.

Event Schedule:
6 pm: Event Begins! Drinks, Snacks & Drawing Entry forms are all available.

6:15 pm: Complimentary Custom Fit Appointments Available. While you’re here, get sized for your next pair of boots or for the perfect outfit.

6:45 – 7:30 pm: Alpine Shop Roving Fashion Show.

7 pm: Hidden Valley Ski Resort Instructor will introduce the Hidden Valley Women’s program for 2019 with a brief presentation and Q&A session

8 pm: Prize Drawings! Custom fits continue.

9 pm Time to go home!

It’s the 2018 Women’s Ski & Board Night and it’s only at Alpine Shop Kirkwood on November 16, 2018!

Donate a Coat, Take $25 Off Your Next Purchase

One Warm Coat Drive Coats

Since we started collecting coats back in 2006, Alpine Shop customers have donated over 15,000 coats to help keep our communities warm during our winter coat drive. This year, we’re asking for your help in bringing in 1000 more as Alpine Shop kicks off its 13th annual One Warm Coat Drive on Saturday, November 10, 2018 at all Alpine Shop locations in Missouri and at The Pathfinder in Manhattan, Kansas.

How It Works

From Saturday, Nov. 10 through Wednesday, Nov. 21, we’ll accept clean, gently-used coats, jackets and sweaters at each and every Alpine Shop location.

• For each coat or sweater donated you will receive one entry into a drawing for one of four $250 Alpine Shop Gift Cards that we will give away when we reach our goal of 1000 coats. (Each Alpine Shop store must collect at least 100 coats to be eligible to give away a gift card. Help your local store out!)
• For your participation in the coat drive, you’ll also receive a $25 off coupon on your next full-price purchase of $125 or more at any Alpine Shop store. (Some exclusions apply.)

NOTE: Alpine Shop will only give away one coupon to each customer during the coat drive no matter how many different coats you donate. However, each item donated will still earn one entry into the gift card drawing.

How to Donate

Alpine Shop has made donating simple. Just bring your clean, gently used coats, jackets and sweaters to any Alpine Shop location. Bring your coats inside the store and check them in with one of the store’s outfitters to make sure you receive your coupon and get entered into the drawing. Then, Alpine Shop and One Warm Coat take care of the rest.

Donated coats will be split among organizations in the greater St. Louis are, including: Sunshine Ministries, St. Patrick Center, the Violence Prevention Center in Belleville and the Jackie Joyner-Kersee Center in East St. Louis. In Columbia, all coats will go to the Rainbow House. At The Pathfinder in Manhattan, Kan., all coats will be donated to the Salvation Army next door.

About One Warm Coat

One Warm Coat is a national non-profit organization that supports and encourages coat drives. It helps individuals, groups, companies and organizations across the country collect coats and deliver them to local agencies that distribute the coats free to people in need. More than one million coats have been provided to those in need at no cost since its inception in 1992.

About Alpine Shop

What began in 1973 as a small climbing shop in Webster Groves, Missouri, now serves almost every type of outdoor enthusiast from backpackers, hikers, campers, paddlers, and cyclists, to snowboarders, skiers and adventure racers. With four family-owned locations across Missouri and Kansas, Alpine Shop has not only been consistently named the Best Sporting Goods store in St. Louis for the past six years, but also has earned a national retailer of the year honor for its commitment to growth in outdoor sports.

After 45 years in business, it is Alpine Shop’s vision to see Generations Transformed by Discovery Outdoors.

Friends & Family Day Is This Friday, November 9!

It’s that Time of Year Again: Friends & Family Time!

It’s time for us to invite you back into our stores this Friday, November 9, for our Winter Friends & Family Celebration at any Alpine Shop location, or at our Manhattan, Kansas, store, The Pathfinder!

That’s right – 20% off the full, retail price on almost everyting in our stores including all apparel, outerwear and footwear. We’re even offering the same deal throughout our camping department, as well. Looking for some new goggles? Those, too! Bike gloves? Yep! You get the picture. Certain exclusions apply. See below**

We know you’ll work up an appetite shopping for all these deals, so we’ll be providing complimentary food and drink for you to enjoy while you’re in the store with us.

The receptions start at noon this Friday and keep on going until we close up the shop for the night, but the deals start from the moment we open our doors. There’s absolutely no charge to attend, but we do ask (pretty please, if possible) for you to RSVP if you plan on attending, so we can adequately plan for food and drinks for everyone!

Yes, you read that correctly… You can save 10% off the retail price on every ski or ski boot, snowboard or snowboard boot, bike or boat (although most bikes and boats are already discounted more than 10%)!

We invite you to share this event with your own friends and family. Pass this email along to someone by sharing the link to this page!

Can’t make it to the store? Shop on-line at alpineshop.com using the coupon code: AlpineFamily. (But you can only use it on Friday, November 9!)

**Note: 2018 Friends & Family offers valid 11/09/2018 ONLY at Alpine Shop locations and The Pathfinder (Manhattan, Kan.), or on-line at www.alpineshop.com. Discount may not be combined with any other coupons or offers. Excludes all gear from Felt, GoPro, Jackson Kayak, Kuat, Specialized, Thule, Yakima & Yeti brands. It also excludes all previously discounted merchandise, previous purchases, gift cards, Alpine Shop clinics and any boat or ski package deals or service work. Sale price limited to in-stock items only.

Thursday is Final Day to Check-In Your Used Gear

Alpine Shop’s 25th Annual Winter Swap is a combination of a consignment sale, a Winter Pre-Season Sale and a Summer Clearance, all wrapped up into one BIG event  at our Kirkwood and Columbia locations.

But if you want to get paid for your used gear, you have to get it checked in first! And you’ve only got until 8 pm on Thursday, October 18 to do that (or 6 pm if you’re participating at our Columbia store).

You can sell gear and clothing from any season of the year, provided it meets our standards. All gear will be safety checked before it is allowed in the Swap and Alpine Shop reserves the right to refuse any items for any reason we see fit. (For full information, please visit the official site here.)

What started out 25 years ago as an opportunity for our customers to outfit their entire family on a budget has turned into the Midwest’s Largest Consignment Sale for Outdoor Gear. It’s all going on this weekend at your local Alpine Shop!


Give a Little. Save Big. Glennon Card Discount Days are October 19-28, 2018

Back in 2011, Alpine Shop was one of the first retailers to sign on to assist SSM Health Cardinal Glennon Children’s Hospital with their new “Glennon Card” promotion. Little did we know then just how big this would promotion grow!

Alpine Shop has been heavily involved with the Glennon Card from the beginning, including welcoming the photo shoot for the cover of Town & Style magazine in 2014!

From October 19–28, 2018, purchasing a Glennon Card from Alpine Shop gives you a 20% discount on almost everything in our stores (and a 10% discount on all regularly-priced boats, bikes, skis & snowboards) AND a 20% discount at more than 320 other retailers and restaurants throughout the Metro St. Louis area.

Glennon Cards are $50 and can be purchased at any Alpine Shop location through Sunday, Oct. 28.  Click here to see a complete list of merchants to choose from–like Alpine Shop!

Overall, since 2011, the Glennon Card Team have raised more than $1.25 million for use at SSM Health Cardinal Glennon Children’s Hospital. Alpine Shop is proud to have been the top Local Merchant for Glennon Card sales in 2017 and hope to remain the same for 2018. Please come in and purchase your Card anytime between now and Sunday, Oct. 28.

The card can only be utilized by one individual; not groups. Only the card bearer and his or her minor children can use the card for discounts. The card bearer’s signature must appear on the card. The card must be presented at the time of purchase. Glennon Cards cannot be replaced if lost. Discount cannot be combined with other sales or previously discounted items. Internet items are not eligible.

*20% off promotion applies to the retail price on in-store apparel, footwear and camping gear only and is not eligible to be combined with other promotions or offers, except for clearance goods (marked with $_.97 pricing) which will be discounted from the lowest-marked price. Hardgoods such as bikes, boats and ski & snowsport hardgoods receive a 10% off discount. Online and Special Order items are not eligible.

Select brands and items are excluded. Please see an Alpine Shop outfitter for details.

Ski & Snowboard Service: Protect your gear and perfect your ride

Keeping your skis and snowboards tuned is one of the two most important things* you can do to ensure you have a great time on the slopes every time you make a run. Why? Because without a tune, your gear does two things: it sticks to the snow, making it harder for you to move and it reduces your maneuverability in turns, making it harder for you to go where you want to go. Now, if this still sounds fun, proceed to your nearest slope without taking care of your ride. However, if you want to actually enjoy your time on the snow, read on.

There are two different ways to keep your skis and snowboards tuned: you can do it yourself or you can bring them in to us at Alpine Shop and let us take care of it for you.

Some repairs, though, are beyond the equipment you’ll have in your basement. And some people would just rather have an experienced technician do the work. For those jobs, Alpine Shop is proud to offer you one of the top ski and snowboard service centers in the country. Completely stocked with top-of-the-line Wintersteiger equipment and manned by certified techs, we’ll make sure your gear is perfectly tuned for your particular style.

Here’s some examples of what we do:

An example of a board needing a custom tune from Alpine Shop's service center
A perfect example of something needing a Custom Tune. If the customer does the Basic Tune, all those scratch lines will still be there, the edges won’t be perfect and the base would be dry.

Precision Ski or Snowboard Tune:

Our highest level of service in package form. Stone grind, Base beveling/flattening, base and side edge beveling/sharpening, ptex and a race/hot wax and race polish.

And just what does all this mean?

Stone grinding: This process flattens the ski base, removes damaged base material and gives skis and boards a better surface for wax to adhere to for a smoother, faster ride.

Base beveling/flattening: This means we’re shaping the bottom of your gear to work perfectly for your personal style on the slopes.

Side edge beveling/sharpening: The most important thing for maneuverability is for your ski or snowboard edges to be smooth – like a fine knife – not the serrated kind. We make sure your edges are smooth, sharp and angled precisely to match your riding style.

Ptex: We use ptex to repair gouges or other damage done to the base of your gear. Without the repairs done, your skis or board can’t perform the way they’re meant to on the slopes.

Is your base drying out? Alpine Shop's hot wax treatment can take care of that.
See the white lines in the base? That’s the base drying out. This board needs a tune with a HOT WAX.

Hot Wax: The difference between hot wax and machine wax is like deciding between an economy set of new tires or a performance rated set of tires. Both will have your car performing better, but there is a noticeable difference in the quality of the ride. The same holds true here. A hot wax treatment will be customized to the type and temperature of the conditions you’ll ski in. It will also protect your base better and be more durable than a machine wax. For this reason, if your gear’s base appears to be drying out (see pic on the right) we will recommend a hot wax treatment. A machine wax, meanwhile, is much better than nothing at all, but we can’t give you the best ride possible with it.

The Precision Tune is for the customer who wants the ultimate experience on his gear at all time. This tune makes skis and boards as close to new as possible. Guaranteed to be fast and sharp.

Sharpen & Wax Package:

Our best value: Base beveling/flattening, base and side edge beveling/sharpening, and machine wax.
For the customer who want to save bank but needs that next level of service. This tune will cleanup and polish the base while flattening it and make those edges sharp, sharp, sharp. If the base looks dry (see pic above) we will recommend you upgrade to a Hot Wax.

Alpine Shop's Service Center can handle Ptex & epoxy repairs
An example of a ptex repair. If the gouge/scratch is down to the core it will need epoxy.

Ptex/Epoxy Base or Topsheet Repair:

For those times when the snow isn’t perfect and you smoke a rock/rail or fellow skier. This service starts at $15 and goes up depending on what is needed to completely repair your ski or snowboard.

Have other questions? Give us a call at 314-962-7715. We’ll be happy to help you out however we can.

*Oh and the other most important thing you can do to ensure a good experience on the slopes: Get a good, professionally fit pair of boots.