2018 Women’s Ski & Board Night Is November 16

Women's Ski & Board Night

Alpine Shop invites you to join us on Friday, November 16 at our Kirkwood location to help us kick off the 2018-19 winter season and get ready for another season on the slopes.

We’re hosting a party with this-night-only-specials, complimentary wine, chocolates, snacks, a fashion show and a chance to win over $2000 in prizes – including gear and apparel from Burton, Smartwool socks and apparel, Hidden Valley lift tickets and more.

We’re also helping to kick off Hidden Valley Ski Resort’s “Women’s Wednesdays” group ski program and will have representatives of the event on hand to give you more information.

Event Schedule:
6 pm: Event Begins! Drinks, Snacks & Drawing Entry forms are all available.

6:15 pm: Complimentary Custom Fit Appointments Available. While you’re here, get sized for your next pair of boots or for the perfect outfit.

6:45 – 7:30 pm: Alpine Shop Roving Fashion Show.

7 pm: Hidden Valley Ski Resort Instructor will introduce the Hidden Valley Women’s program for 2019 with a brief presentation and Q&A session

8 pm: Prize Drawings! Custom fits continue.

9 pm Time to go home!

It’s the 2018 Women’s Ski & Board Night and it’s only at Alpine Shop Kirkwood on November 16, 2018!

Donate a Coat, Take $25 Off Your Next Purchase

One Warm Coat Drive Coats

Since we started collecting coats back in 2006, Alpine Shop customers have donated over 15,000 coats to help keep our communities warm during our winter coat drive. This year, we’re asking for your help in bringing in 1000 more as Alpine Shop kicks off its 13th annual One Warm Coat Drive on Saturday, November 10, 2018 at all Alpine Shop locations in Missouri and at The Pathfinder in Manhattan, Kansas.

How It Works

From Saturday, Nov. 10 through Wednesday, Nov. 21, we’ll accept clean, gently-used coats, jackets and sweaters at each and every Alpine Shop location.

• For each coat or sweater donated you will receive one entry into a drawing for one of four $250 Alpine Shop Gift Cards that we will give away when we reach our goal of 1000 coats. (Each Alpine Shop store must collect at least 100 coats to be eligible to give away a gift card. Help your local store out!)
• For your participation in the coat drive, you’ll also receive a $25 off coupon on your next full-price purchase of $125 or more at any Alpine Shop store. (Some exclusions apply.)

NOTE: Alpine Shop will only give away one coupon to each customer during the coat drive no matter how many different coats you donate. However, each item donated will still earn one entry into the gift card drawing.

How to Donate

Alpine Shop has made donating simple. Just bring your clean, gently used coats, jackets and sweaters to any Alpine Shop location. Bring your coats inside the store and check them in with one of the store’s outfitters to make sure you receive your coupon and get entered into the drawing. Then, Alpine Shop and One Warm Coat take care of the rest.

Donated coats will be split among organizations in the greater St. Louis are, including: Sunshine Ministries, St. Patrick Center, the Violence Prevention Center in Belleville and the Jackie Joyner-Kersee Center in East St. Louis. In Columbia, all coats will go to the Rainbow House. At The Pathfinder in Manhattan, Kan., all coats will be donated to the Salvation Army next door.

About One Warm Coat

One Warm Coat is a national non-profit organization that supports and encourages coat drives. It helps individuals, groups, companies and organizations across the country collect coats and deliver them to local agencies that distribute the coats free to people in need. More than one million coats have been provided to those in need at no cost since its inception in 1992.

About Alpine Shop

What began in 1973 as a small climbing shop in Webster Groves, Missouri, now serves almost every type of outdoor enthusiast from backpackers, hikers, campers, paddlers, and cyclists, to snowboarders, skiers and adventure racers. With four family-owned locations across Missouri and Kansas, Alpine Shop has not only been consistently named the Best Sporting Goods store in St. Louis for the past six years, but also has earned a national retailer of the year honor for its commitment to growth in outdoor sports.

After 45 years in business, it is Alpine Shop’s vision to see Generations Transformed by Discovery Outdoors.

Friends & Family Day Is This Friday, November 9!

It’s that Time of Year Again: Friends & Family Time!

It’s time for us to invite you back into our stores this Friday, November 9, for our Winter Friends & Family Celebration at any Alpine Shop location, or at our Manhattan, Kansas, store, The Pathfinder!

That’s right – 20% off the full, retail price on almost everyting in our stores including all apparel, outerwear and footwear. We’re even offering the same deal throughout our camping department, as well. Looking for some new goggles? Those, too! Bike gloves? Yep! You get the picture. Certain exclusions apply. See below**

We know you’ll work up an appetite shopping for all these deals, so we’ll be providing complimentary food and drink for you to enjoy while you’re in the store with us.

The receptions start at noon this Friday and keep on going until we close up the shop for the night, but the deals start from the moment we open our doors. There’s absolutely no charge to attend, but we do ask (pretty please, if possible) for you to RSVP if you plan on attending, so we can adequately plan for food and drinks for everyone!

Yes, you read that correctly… You can save 10% off the retail price on every ski or ski boot, snowboard or snowboard boot, bike or boat (although most bikes and boats are already discounted more than 10%)!

We invite you to share this event with your own friends and family. Pass this email along to someone by sharing the link to this page!

Can’t make it to the store? Shop on-line at alpineshop.com using the coupon code: AlpineFamily. (But you can only use it on Friday, November 9!)

**Note: 2018 Friends & Family offers valid 11/09/2018 ONLY at Alpine Shop locations and The Pathfinder (Manhattan, Kan.), or on-line at www.alpineshop.com. Discount may not be combined with any other coupons or offers. Excludes all gear from Felt, GoPro, Jackson Kayak, Kuat, Specialized, Thule, Yakima & Yeti brands. It also excludes all previously discounted merchandise, previous purchases, gift cards, Alpine Shop clinics and any boat or ski package deals or service work. Sale price limited to in-stock items only.

Thursday is Final Day to Check-In Your Used Gear

Alpine Shop’s 25th Annual Winter Swap is a combination of a consignment sale, a Winter Pre-Season Sale and a Summer Clearance, all wrapped up into one BIG event  at our Kirkwood and Columbia locations.

But if you want to get paid for your used gear, you have to get it checked in first! And you’ve only got until 8 pm on Thursday, October 18 to do that (or 6 pm if you’re participating at our Columbia store).

You can sell gear and clothing from any season of the year, provided it meets our standards. All gear will be safety checked before it is allowed in the Swap and Alpine Shop reserves the right to refuse any items for any reason we see fit. (For full information, please visit the official site here.)

What started out 25 years ago as an opportunity for our customers to outfit their entire family on a budget has turned into the Midwest’s Largest Consignment Sale for Outdoor Gear. It’s all going on this weekend at your local Alpine Shop!


Give a Little. Save Big. Glennon Card Discount Days are October 19-28, 2018

Back in 2011, Alpine Shop was one of the first retailers to sign on to assist SSM Health Cardinal Glennon Children’s Hospital with their new “Glennon Card” promotion. Little did we know then just how big this would promotion grow!

Alpine Shop has been heavily involved with the Glennon Card from the beginning, including welcoming the photo shoot for the cover of Town & Style magazine in 2014!

From October 19–28, 2018, purchasing a Glennon Card from Alpine Shop gives you a 20% discount on almost everything in our stores (and a 10% discount on all regularly-priced boats, bikes, skis & snowboards) AND a 20% discount at more than 320 other retailers and restaurants throughout the Metro St. Louis area.

Glennon Cards are $50 and can be purchased at any Alpine Shop location through Sunday, Oct. 28.  Click here to see a complete list of merchants to choose from–like Alpine Shop!

Overall, since 2011, the Glennon Card Team have raised more than $1.25 million for use at SSM Health Cardinal Glennon Children’s Hospital. Alpine Shop is proud to have been the top Local Merchant for Glennon Card sales in 2017 and hope to remain the same for 2018. Please come in and purchase your Card anytime between now and Sunday, Oct. 28.

The card can only be utilized by one individual; not groups. Only the card bearer and his or her minor children can use the card for discounts. The card bearer’s signature must appear on the card. The card must be presented at the time of purchase. Glennon Cards cannot be replaced if lost. Discount cannot be combined with other sales or previously discounted items. Internet items are not eligible.

*20% off promotion applies to the retail price on in-store apparel, footwear and camping gear only and is not eligible to be combined with other promotions or offers, except for clearance goods (marked with $_.97 pricing) which will be discounted from the lowest-marked price. Hardgoods such as bikes, boats and ski & snowsport hardgoods receive a 10% off discount. Online and Special Order items are not eligible.

Select brands and items are excluded. Please see an Alpine Shop outfitter for details.

Ski & Snowboard Service: Protect your gear and perfect your ride

Keeping your skis and snowboards tuned is one of the two most important things* you can do to ensure you have a great time on the slopes every time you make a run. Why? Because without a tune, your gear does two things: it sticks to the snow, making it harder for you to move and it reduces your maneuverability in turns, making it harder for you to go where you want to go. Now, if this still sounds fun, proceed to your nearest slope without taking care of your ride. However, if you want to actually enjoy your time on the snow, read on.

There are two different ways to keep your skis and snowboards tuned: you can do it yourself or you can bring them in to us at Alpine Shop and let us take care of it for you.

Some repairs, though, are beyond the equipment you’ll have in your basement. And some people would just rather have an experienced technician do the work. For those jobs, Alpine Shop is proud to offer you one of the top ski and snowboard service centers in the country. Completely stocked with top-of-the-line Wintersteiger equipment and manned by certified techs, we’ll make sure your gear is perfectly tuned for your particular style.

Here’s some examples of what we do:

An example of a board needing a custom tune from Alpine Shop's service center
A perfect example of something needing a Custom Tune. If the customer does the Basic Tune, all those scratch lines will still be there, the edges won’t be perfect and the base would be dry.

Precision Ski or Snowboard Tune:

Our highest level of service in package form. Stone grind, Base beveling/flattening, base and side edge beveling/sharpening, ptex and a race/hot wax and race polish.

And just what does all this mean?

Stone grinding: This process flattens the ski base, removes damaged base material and gives skis and boards a better surface for wax to adhere to for a smoother, faster ride.

Base beveling/flattening: This means we’re shaping the bottom of your gear to work perfectly for your personal style on the slopes.

Side edge beveling/sharpening: The most important thing for maneuverability is for your ski or snowboard edges to be smooth – like a fine knife – not the serrated kind. We make sure your edges are smooth, sharp and angled precisely to match your riding style.

Ptex: We use ptex to repair gouges or other damage done to the base of your gear. Without the repairs done, your skis or board can’t perform the way they’re meant to on the slopes.

Is your base drying out? Alpine Shop's hot wax treatment can take care of that.
See the white lines in the base? That’s the base drying out. This board needs a tune with a HOT WAX.

Hot Wax: The difference between hot wax and machine wax is like deciding between an economy set of new tires or a performance rated set of tires. Both will have your car performing better, but there is a noticeable difference in the quality of the ride. The same holds true here. A hot wax treatment will be customized to the type and temperature of the conditions you’ll ski in. It will also protect your base better and be more durable than a machine wax. For this reason, if your gear’s base appears to be drying out (see pic on the right) we will recommend a hot wax treatment. A machine wax, meanwhile, is much better than nothing at all, but we can’t give you the best ride possible with it.

The Precision Tune is for the customer who wants the ultimate experience on his gear at all time. This tune makes skis and boards as close to new as possible. Guaranteed to be fast and sharp.

Sharpen & Wax Package:

Our best value: Base beveling/flattening, base and side edge beveling/sharpening, and machine wax.
For the customer who want to save bank but needs that next level of service. This tune will cleanup and polish the base while flattening it and make those edges sharp, sharp, sharp. If the base looks dry (see pic above) we will recommend you upgrade to a Hot Wax.

Alpine Shop's Service Center can handle Ptex & epoxy repairs
An example of a ptex repair. If the gouge/scratch is down to the core it will need epoxy.

Ptex/Epoxy Base or Topsheet Repair:

For those times when the snow isn’t perfect and you smoke a rock/rail or fellow skier. This service starts at $15 and goes up depending on what is needed to completely repair your ski or snowboard.

Have other questions? Give us a call at 314-962-7715. We’ll be happy to help you out however we can.

*Oh and the other most important thing you can do to ensure a good experience on the slopes: Get a good, professionally fit pair of boots.

Got Old Gear to Sell? Swap Check-In Begins Saturday!

Alpine Shop’s 25th Annual Winter Swap is a combination of a consignment sale, a Winter Pre-Season Sale and a Summer Clearance, all wrapped up into one BIG event  at our Kirkwood and Columbia locations.

What started out 25 years ago as an opportunity for our customers to outfit their entire family on a budget has turned into the Midwest’s Largest Consignment Sale for Outdoor Gear.

You can sell gear and clothing from any season of the year, provided it meets our standards. All gear will be safety checked before it is allowed in the Swap and Alpine Shop reserves the right to refuse any items for any reason we see fit. (For full information, please visit the official site here.)

Consignment sale check-in begins Saturday, October 13 at noon in both Kirkwood and Columbia, and continues through Thursday, Oct. 18.


A Super-Sized Pint Night Arrives October 11

Schlafly Beer presents the biggest Al-Pint Night we’ve ever offered – literally! For the first time ever, we’ve managed to convince the wonderful people at  STANLEY and Smartwool to provide STANLEY’s 24oz Adventure Vacuum Steins for us to use at a pint night.

Mark your calendars! Schlafly Beer, Smartwool, and STANLEY are pleased to welcome you to the Kirkwood Alpine Shop on Thursday, October 11 from 6-8:30 pm to benefit Stray Rescue of St. Louis. Bring your family and friends, because we will have a dog costume contest, picture booth, Live Music with Kristen Goodman, the TBD food truck, raffles for Smartwool and STANLEY products, and adoptions available! This is going to be a blast!

Here’s how it works: From 6-8:30 PM, we have a total of 200 limited-edition steel 24oz Adventure Vacuum Steins from STANLEY for just $20. (We have never offered the 24oz Stanley Steins!)(Note:You can only purchase one at a time) Plus, each purchase comes with a 16oz pour of craft Schlafly Beer and a ticket for one refill.

We’ll also have special deals on Smartwool and STANLEY products throughout the night. (And nothing beats some merino wool socks or sweaters from Smartwool and a warm STANLEY mug as the weather keeps getting colder!)

We do recommend bringing your own chairs and hanging out with us in our “corral” area in front of our building. We’ll have fire pits in full force.

All profits from the sales of the Steins and raffles will benefit Stray Rescue of St Louis. Last year, the 16oz Stanley pints sold out. We’ve added a significant number to our order this year, but we do encourage you to arrive early!

Trail Run Series 18- Race 4 Results | Stewart Repeats with Fastest Pace in ORRL Record Books

BALLWIN, Mo. – The 2018 Alpine Shop Trail Run Series ended with the traditional running of the Grand Staircase – and a feat never before achieved in the nine-year history of the Off-Road Racing League.

Justin Stewart (Springfield, Ill.) dominated Race 4 with a final pace of 5:45 per mile, breaking the previous record of 5:55 set by George Price in August of 2017.

For the second consecutive week, temperatures dropped in to the 70s for the race, although the humidity from rains earlier in the week didn’t make things exactly comfortable for competitors. This week’s course featured only climb; but what a climb it was – the park’s Grand Staircase. It was no trouble at all for first-place finisher Justin Stewart (Springfield, Ill., 30) who won for the second straight week. Stewart knocked a full 10 seconds off the fastest pace per mile record in the Trail Run Series books, finishing the 3.6 mile course in a time of 20:42.5, a pace of 5:45 per mile. He was followed to the finish line by Benjamin Hudson (St. Louis, 32) with a time of 21:54.3 and Daniel Welch (Clayton, 27), who was 10 seconds behind Hudson (22:05.1)

For the overall series, Hudson took first place with a total of 54 points (two first place finishes: 15 points each, and two second place finishes: 12 points each). Welch and Jon-Paul LaVenture (Ballwin, Mo., 36) tied for second over the four races, both with 40 points each. Stewart, in only two races, was in fourth with 30 points.

Jamie Maher (St. Louis), on her way to her second career victory at the Trail Run Series.

On the women’s side, Jamie Maher (St. Louis, 35) grabbed her second career Trail Run Series win with a time of 27:02.1. (Maher also won race three of the 2017 series.) She beat a woman with two wins herself earlier this month, Hannah Floyd (St. Louis, 32), who finished in 27:42.9. Third place went to another familiar name in the top three from last week, Julia Grunloh (St. Louis, Mo.)

For the series, flip the top two finishers, with Floyd taking home the four-race crown with 52 points (two wins, one second place finish and one third place result). Maher ended up in second place with 35 points and Grunloh took third with 31.

Chris Martel (Webster Groves, Mo.) on the bluffs of the Meramec River pushing towards his eighth straight Masters category win at the Trail Run Series.

For the Masters category, the 2018 Series was thoroughly dominated by two incredible athletes, Chris Martel (Webster Groves, Mo., 52) on the men’s side, and Susan Richmond (pictured below, Eureka, Mo., 57) for the women. Both of these athletes completed 2018 in the same way they went through the 2017 series – with four straight wins. For the last two years, these two runners have won the masters category in every race.

Women’s Masters champion, Susan Richmond (Eureka, Mo.), cruising to her eighth straight category win in the series, going back to 2017.

Martel and Richmond obviously both won their respective categories. The rest of the men’s side has an interesting twist, though. The top three finishers on the men’s Masters side finished in the exact same order in all three races. Eric Buckley (St. Louis, 55) who, incidentally, began competing in the Trail Run Series during the inaugural season in 2010, and Keith Lyston (Chesterfield, Mo., 52) took second and third behind Martel in all four races.

On the women’s side, the results were similar, but not quite as static as the men’s division. Rachel Hartmann (St. Louis, 52) and Sophia Lin (Chesterfield, Mo. 59) took second and third, respectively.

Alpine Shop was also proud to honor 71-year-old Lolle Boettcher (Owensville, Mo.), who finished in the top 10 of the masters women division in all four races while also being tied for the oldest woman in the race; and 74-year-old Randall Hill (Fairview Heights, Ill.), the oldest participant in the series, who has also competed in the Trail Run Series for each of the past seven years. Congratulations to both runners, and to all the participants of the 2018 Trail Run Series.

Overall Results – Preliminary (08/30/18 9 pm)
Age Group Results – Delayed
Photos- Facebook

Trail Run Series 18 – Race 3 Results

BALLWIN, MO. – For only the second time in Alpine Shop’s Trail Run Series history, a runner dropped below the six-minute/mile pace mark as Justin Stewart of Springfield, Ill., dominated in his first ever appearance in an Off-Road Racing League event.

Justin Stewart (Springfield, Ill.) becomes just the second runner in Trail Run Series history to break the six-minute/mile pace barrier on his way to a win in race 3.

Featuring a rare night with temperatures in the 70s and a course that featured only one main climb, race directors expected fast times; what they received was the second-fastest recorded pace ever. Stewart (30), with an average mile pace of 5:59 over the 3.9 mile course, just missed the record pace of 5:55 set last year by George Price in August last year. Stewart’s total time was 23:22.0, beating Benjamin Hudson (St. Louis, 32), the winner of the first two races of the 2018 series, by just over 43 seconds to the finish line (24:05.2). Jon-Paul LaVenture (Ballwin, Mo. 36) crossed the line just 16 seconds later (24:21.5) to take third.

Hannah Floyd, on her way to her second win of the 2018 Trail Run Series.

On the women’s side, Hannah Floyd (St. Louis, 32) won her second race of the 2018 series with a time of 30:04.3. Katherine O’Brien (St. Louis, 28), improved on her third place finish in race one to grab a second place finish on this night with a time of 30:54.7, just 50 seconds behind Floyd. Julia Grunloh (St. Louis, 30) rounded out the top three, improving from a fifth place finish in race one, with a time of 31:26.4.

Chris Martel crosses Kiefer Creek on his way to his seventh straight Masters win in the Trail Run Series.

Chris Martel (Webster Groves, Mo., 52) won his seventh straight Masters competition (50+) in the Trail Run Series with a time of 26:14.3. He was trailed by, once again, Eric Buckley (St. Louis, 55) with a time of 28:13.0. And in familiar fashion, rounding out the top three was Keith Lyston (Chesterfield, Mo., 52) just over two minutes behind him (30:06.6).

Susan Richmond hits Kiefer Creek on her way to her seventh straight Masters win during Race 3 of the 2018 Alpine Shop Trail Run Series.

On the women’s Masters side, Susan Richmond (Eureka, Mo., 57) won her seventh straight Masters race with a time of 34:46.7. Rachel Hartmann (St. Louis, 52) moved up a spot from third place last week to second on this course (39:07.1) followed by a new entrant into the top three, Cheryl Laux (Ballwin, 53) who was forty seconds behind Hartmann.

The first 150 series racers to arrive at this third race of the 2018 Trail Race Series all received free pairs of FITS Sock Co. Light Runners Socks. Four lucky participants also received pairs of Hoka One One and Altra Running trail runners.

At next week’s finale for the 2018 series, Alpine Shop is pleased to welcome both Hoka One One and Altra Running to Castlewood State Park where both brands will have demo shoes on hand for all racers to try out.

Overall Results – Preliminary (Updated 08/23/18 9 pm)
Age Group Results – Preliminary (Updated 08/23/18 9 pm)
Photos- Facebook
Point Totals – After Three Races