Annual Coat Drive Begins Monday, November 24

child_cold_coat_drive-11214Since 2010, Alpine Shop customers have donated over 7000 coats to help keep our communities warm during our winter coat drive. This year, we’re asking for your help in bringing in 1000 more as Alpine Shop kicks off it’s ninth annual One Warm Coat Drive on Monday, November 24, 2014 at all Alpine Shop locations.

How It Works

From Monday, Nov. 24 through Sunday, December 7, we’ll accept clean, gently-used coats, jackets and sweaters at each and every Alpine Shop location.

• For each coat or sweater donated you will get one entry into a drawing for one of four $250 Alpine Shop Gift Cards that we will give away when we reach our goal of 1000 coats.
• For your participation in the coat drive, you’ll also receive a $30 off coupon to Alpine Shop.
NOTE: Alpine Shop will only give away one coupon to each customer during the coat drive no matter how many different coats you donate. However, each item donated will still earn one entry into the gift card drawing.

How to Donate

Alpine Shop has made donating simple. Just bring your clean, gently used coats, jackets and sweaters to any Alpine Shop location. Bring your coats inside the store and check them in with one of the store’s outfitters to make sure you receive your coupon and get entered into the drawing. Then, Alpine Shop and One Warm Coat take care of the rest.

Donated coats will be split among organizations in St. Louis, including: Sunshine Ministries, St. Patrick Center, Coats for Kids and Edgewood Children’s Center. In Columbia, all coats will go the Salvation Army.

Here’s a little bit of what your donations have meant to the St. Patrick Center in St Louis.

Thanks again for thinking of SPC for your One Warm Coat Drive. The coats we received were distributed immediately. Case Managers were able to support their clients and families as were people in the community in need. All of the coats were distributed within 2 days of receiving. It was especially gratifying with the quality (gently used) coats that clients received.

Thanks again to you and your customers for your support of our clients and community.

Gene Smith
St. Patrick Center

About One Warm Coat

One Warm Coat is a national non-profit organization that supports and encourages coat drives. It helps individuals, groups, companies and organizations across the country collect coats and deliver them to local agencies that distribute the coats free to people in need. More than one million coats have been provided to those in need at no cost since its inception in 1992.

21st Annual Swap Begins Friday in 3 Locations for 1st Time

Are you ready for a whole lot of Swapping? Alpine Shop’s 21st Annual Spring Swap begins Friday, April 11 at their Kirkwood, Columbia and O’Fallon, Ill., locations.

What Is a Swap, You Ask?

Part pre-season spring sale, consignment sale and part winter clearance, Alpine Shop’s Swaps are one of our customers’ favorite events each and every year because they have a chance to make money off their old gear by selling it at this event.

It works like this: customers bring in their gear and clothing to sell on a consignment basis during the three and a half day event.

So What Kind of Deals Can People Find at the Swap?

Take a look at this preview video from the Swap tent in Kirkwood from this morning!

Swap starts, Friday, April 11 at all of our locations (except for Chesterfield). And new gear sales run from the morning of April 11 all the way through Saturday, April 19 (and even Easter Sunday, April 20, on-line at

See you soon!

Post a Photo, Take Home $350 Towards New Clothes & Gear This Weekend


We’re Giving One Lucky Customer Their Favorite New Fall Outfit Just for Taking a Photo this Weekend!

So you’re wondering just how does this whole “get an outfit just by taking a photo” thing work? It’s pretty simple.

How to Enter This Weekend’s Sweepstakes:

1. Come into any Alpine Shop location this Saturday or Sunday, September 28 & 29, 2013.
2. If you’re 21 or older, enjoy some FREE Wine and Beer and…
3. Start trying on some of the huge selection of new fall and winter product we have in stock from brands like Patagonia, The North Face, Arc’Teryx, Marmot, Bogner, Burton and many more.
4. Snap a photo of your new favorite Alpine Shop outfit inside one of our stores.
5. Post your photo–or photos if you can’t choose just one–to our facebook page and…
6. Tag yourself in the photo. (We have to have some way of contacting you, you know?!)

We’ll select a random winner on Monday, Sept. 30 from all of the photos and give that lucky person $350 towards the outfit they were wearing in their photo. What makes up an outfit? The clothes, jackets, footwear, accessories and, heck, we’re an outdoor store, so anything else you can grab in our store and put in the photo with you. But the $350 is only good towards whatever you have in the photo with you.

Join Alpine Shop for Our “Fall Fashion Feature Weekend”

So come in this weekend to the newly crowned 2013 Riverfront Times “Best of St. Louis” Sporting Goods Store, enjoy some beer and wine on the house, find a great new outfit, and maybe even find out you’ve earned $350 to bring it home!

All it takes is a photo. See you this weekend!

What’s the Best Boat for You? You Can Paddle Day is Saturday, May 4

We took two of Alpine Shop‘s best paddlers out to Simpson Park in St. Louis County to test their opinions on what is the best light touring kayak for the St Louis area. Mike Morin and Jake Parr – both Shop managers and certified ACA instructors do their best to tell you which boat they prefer and why.

Mike prefers the Jackson Journey due to it’s comfortable seat, ample cargo space and displacement style hull. Jake prefers the Wilderness Systems Tsunami 145 because of its speed, it’s hard-chine hull and comfy cockpit.

Which boat is best for you? It could be either kayak, or perhaps a completely different boat. The point is, until you paddle it, you can’t know for sure. That’s why we have events throughout the spring and summer like our You Can Paddle Day on Saturday, May 4, 2013, and our demo days throughout the rest of the season.

You wouldn’t buy a car without driving it. Don’t buy a boat without paddling it first. We’re the only company in the area with such a wide range of boats – whitewater kayaks, touring kayaks, rec kayaks, canoes and even Stand Up Paddle Boards – that offers test paddles to its customers.

Come find out why we’re the best paddle store in the St Louis area.

Bike Bargains Begin This Week at Alpine Shop

bike-specials-04103Spring has finally sprung here in the Midwest. That means the bike shops in our Kirkwood location and in our brand new O’Fallon, Ill., location have kicked into high gear.

Not only does our Spring Swap begin on Friday in Kirkwood and Columbia, Mo., but we also have some big promotions going on from our two main bicycle brands: Specialized and Trek.

Specialized – Only Available for Purchase in Kirkwood

If you’re interested in one of Specialized’s road bikes, take advantage of up to $400 off MSRP on a 2013 Roubaix or Tarmac or up to $500 off a 2013 Ruby as part of Specialized’s Spring Classics Sale Event. This promotion is going on now through Monday, April 22 and features great prices on brand new models – not last year’s clearance models.

You can take a look at some of our current stock of Specialized road bikes online at

Trek- Only Available for Purchase in O’Fallon, IL

Our newest brand, Trek, is offering two Factory Demos this coming weekend, April 13-14. On Saturday, April 13, join us in Castlewood State Park and ride all the new 2013 models to find out which bike is for you. On Sunday, the demo moves to the Lost Valley Trails in Weldon Springs Wildlife Area (Hamburg, Mo.).

If you find a bike you like this weekend, you can save up to $150 with incentives for Trek Days and Demo Days specials.

The Continued Effort to Create Missouri’s Premiere Trail

This weekend, Alpine Shop and the Ozark Trail Association will host their ninth annual Mega Event on the Ozark Trail.

Many of us at Alpine Shop can still remember John Roth, the OTA’s founder, walking into the upstairs offices at our old Webster Groves store in 2002 and 2003, discussing plans for his vision of the OT and the organization he was founding.

2003 Alpine Shop and OTA Ad
Alpine Shop's 2003 Advertisement in our Spring Swap Guide introducing the Ozark Trail and the OT to its customers.

Alpine Shop helped design the first maps the OTA gave out. We helped introduce the OTA in a full-page ad in our 2003 Spring Swap Guide when almost no one knew what the Ozark Trail was, let alone an organization created with the sole purpose of finishing its creation and maintaining it.

Alpine Shop used its first Patagonia environmental grant to support the OTA in 2004 in a presentation during the intermission of the Banff Mountain Film Festival. At that festival, we announced and recruited the first of what would become the Spring OTA Mega Event. Throughout the years, the Mega Events have grown bigger and now include working with many of the Shop’s brands to come up with more than $12,000 in give-aways, auction items and donations each and every year.

For some multinational business that might not sound like a lot, but we’re a local business. “Local” is a vital part of our DNA. We do everything we can to transform our little slice of world here in the Midwest into a better place. Alpine Shop’s vision states that we strive for “Generations Transformed by Discovery Outdoors.” We believe that experiencing the outdoors fundamentally changes each and every one of us.

This is why the OTA is so dear to Alpine Shop. It’s a part of our creed to be a “Local Business Helping Local Organizations Transform Our World.” What better example of that is there than our relationship with the OTA? By transforming the Ozark Trail into the premiere trail throughout Missouri, the OTA has provided the perfect opportunity for generations of Missourians to transform their lives in the local beauty of the Ozarks.

So, this weekend, as nearly 200 people work to complete another section of the Ozark Trail, we send out and open invitation for a new generation to transform themselves in the discovery of this gem right in our own backyard.

Grab a 20% off Coupon Just for Bringing Your Used Gear In to Swap

The Swap Tent is up in Kirkwood and our Swap Center is ready in Columbia and we are accepting used items during normal business hours through Friday, April 13 at 5 pm.

Swap Tent in Kirkwood, MO
Are you ready to swap? The Midwest's largest outdoor gear exchange begins Friday, April 13 in St. Louis and Columbia

Bring in your bike and your kayak, or your skis and snowboard along with camping gear and that jog stroller you haven’t used lately. Throw in a few pieces of clothing and your ready to roll. Your first ten items are absolutely free to enter into the Swap. After the 10th item, each additional item is $1. To help reduce your check-in time, please download and print this form, fill it out as much as you can and bring it with you.

To thank you for participating, everyone who checks in used gear receives a coupon good for 20% off one clothing or footwear item on that day!

For more information about Swap Check-In Procedures, please visit our Swap info headquarters here.

Great Canoe & Kayak Event Begins Today

Alpine Shop Kirkwood is decked out in paddling imagery and there’s a big tent in the front of the parking lot filled to the brim with canoes and kayaks.

A complete view of the GCKE Tent at Alpine Shop Kirkwood
Boats, boats & more boats. Must be the Great Canoe & Kayak Event!

Yes, we agree – it’s a beautiful sight.

Tonight, Friday, March 2nd, we host the Missouri Premiere of the Reel Paddling Film Festival for the first time here in St Louis. There are still some remaining tickets, but not a ton. If you’re interested in what should be a great night of paddling flicks, we definitely recommend you come by tonight. Films start at 8 pm. Seating is first come-first served.

All sale prices are currently in effect for the event and will stay in place through Columbia’s Great Canoe & Kayak Event next weekend, March 7th through the 9th. While we don’t sell boats on-line, you can see everything in the paddling department is at least 15% off.

Speaker and Film area ready to go for tonight
The Book Area theater is already set up and ready to go for this weekend's programs and activities

Tomorrow, Saturday, March 3rd, our full plate of programs throughout the day will begin at 10:30 am and go all the way through till about 6 pm when our Paddlers’ Party takes us through to our store close at 9 pm. You can find more information on all of this here.

Also don’t forget about our Boat Auction which takes place at 2 pm on Saturday. If you’re interested in selling your boat, you can bring it in to our Kirkwood store between 9 am and 1:30 pm.

Finally, one of the best parts about this event is all the local groups and organizations that will be with us all weekend long looking forward to speaking with you about activities on the water this year. We’re pleased to welcome the following:

Aker’s Ferry Canoe Rental
Author Bob Myers
Camp Manitowa
Gingko Adventures
The Great River Rumble
Missouri Whitewater Association
River Hills Traveler
St. Louis Canoe & Kayak Club
St. Louis County Parks
Webster Groves Nature Study
U.S. Army Corps of Engineers

Visit Alpine Shop at the St. Louis Boat & Sportshow

Alpine Shop at the St. Louis Boat & Sportshow

Alpine Shop is in the house at the St Louis Boat & Sportshow this week at the Edward Jones Dome in downtown St Louis.

Not only are we showing off some of our newest kayaks for the 2012 year, our very own Programming Director, Marty Koch, will be hosting seminars on Kayak Fishing and Paddling the Ozarks during prime time on Wednesday and Thursday. We’ll also have a full kayak demo on Friday night at 8 pm at the Dock Dogs Pool.

While this event has typically been aimed at the motor boat set in the past, the organizers are moving the focus more to everything outdoors and we’re happy to be a part of it.

So get on down to the Boat and SportShow this week – and say “Hi” to your friendly neighborhood Alpine Shop folk!