St. Louis-Based Alpine Shop Acquires Fifth Outdoor Retail Location

Alpine Shop Owners Russell "Holly" & Lisa Hollenbeck.
Alpine Shop Owners Russell “Holly” & Lisa Hollenbeck.

Sign Letter of Intent to Purchase The Pathfinder in Manhattan, Kansas

ST. LOUIS – Alpine Shop, a St. Louis-based and family-owned outdoor retailer, has signed a letter of intent to purchase The Pathfinder, a specialty outdoor store in Manhattan, Kan., according to Alpine Shop’s owners, Russell “Holly” and Lisa Hollenbeck. As the fifth location for Alpine Shop, The Pathfinder will remain open during the transition period and will retain its name.

Bill and Erma Riley opened The Pathfinder, a single-store operation, in 1975, to bring to life their desire to help Kansans enjoy outdoor experiences as much as they did. Specializing in gear and clothing for bicycling, backpacking, paddling, climbing, traveling, fly fishing and other outdoor activities, they celebrated 40 years in business earlier this year.

Alpine Shop's Newest Location: The Pathfinder in Manhattan, Kansas
Alpine Shop’s Newest Location: The Pathfinder in Manhattan, Kansas

“We’re excited to be entering the Manhattan market with the purchase of The Pathfinder,” Russell Hollenbeck said. “When we entered the store for the first time, we immediately felt like we were walking into one of our own stores. That’s not something we take lightly. What Bill and Erma have created over the past 40 years here resonated with Lisa and me, and we’re looking forward to continuing that tradition.”

“Erma and I are delighted that our long time customers will continue to enjoy quality outdoor products and service with Alpine Shop ownership,” The Pathfinder’s owner, Bill Riley said. “Lisa and Holly Hollenbeck are known to give very personal attention to maintaining high professional standards. We appreciate their high credibility in our outdoor industry and their many years of building successful customer relationships. We are confident our Manhattan area customers will be well satisfied with this transition.”

The Pathfinder will become the Hollenbecks’ fifth retail store in early November, joining three Alpine Shop locations in Missouri and one in Illinois.

About Alpine Shop
What began in 1973 as a small climbing shop in Webster Groves, Mo., Alpine Shop now serves almost every type of outdoor enthusiast from backpackers, hikers, campers, paddlers, and cyclists, to snowboarders, skiers and adventure racers. The family-owned specialty outdoor retailer has consistently been named the Best Sporting Goods store in St. Louis for the past five years and also earned a 2012 national retailer of the year honor for its commitment to growth in outdoor sports.

The Pathfinder already carries many of the brands that Alpine Shop has helped make popular in the St. Louis area like The North Face, and Patagonia.
The Pathfinder already has a thriving bike business.
The Pathfinder, like Alpine Shop Kirkwood, is a Specialized Bike Dealer.


Annual Coat Drive Begins Monday, November 24

child_cold_coat_drive-11214Since 2010, Alpine Shop customers have donated over 7000 coats to help keep our communities warm during our winter coat drive. This year, we’re asking for your help in bringing in 1000 more as Alpine Shop kicks off it’s ninth annual One Warm Coat Drive on Monday, November 24, 2014 at all Alpine Shop locations.

How It Works

From Monday, Nov. 24 through Sunday, December 7, we’ll accept clean, gently-used coats, jackets and sweaters at each and every Alpine Shop location.

• For each coat or sweater donated you will get one entry into a drawing for one of four $250 Alpine Shop Gift Cards that we will give away when we reach our goal of 1000 coats.
• For your participation in the coat drive, you’ll also receive a $30 off coupon to Alpine Shop.
NOTE: Alpine Shop will only give away one coupon to each customer during the coat drive no matter how many different coats you donate. However, each item donated will still earn one entry into the gift card drawing.

How to Donate

Alpine Shop has made donating simple. Just bring your clean, gently used coats, jackets and sweaters to any Alpine Shop location. Bring your coats inside the store and check them in with one of the store’s outfitters to make sure you receive your coupon and get entered into the drawing. Then, Alpine Shop and One Warm Coat take care of the rest.

Donated coats will be split among organizations in St. Louis, including: Sunshine Ministries, St. Patrick Center, Coats for Kids and Edgewood Children’s Center. In Columbia, all coats will go the Salvation Army.

Here’s a little bit of what your donations have meant to the St. Patrick Center in St Louis.

Thanks again for thinking of SPC for your One Warm Coat Drive. The coats we received were distributed immediately. Case Managers were able to support their clients and families as were people in the community in need. All of the coats were distributed within 2 days of receiving. It was especially gratifying with the quality (gently used) coats that clients received.

Thanks again to you and your customers for your support of our clients and community.

Gene Smith
St. Patrick Center

About One Warm Coat

One Warm Coat is a national non-profit organization that supports and encourages coat drives. It helps individuals, groups, companies and organizations across the country collect coats and deliver them to local agencies that distribute the coats free to people in need. More than one million coats have been provided to those in need at no cost since its inception in 1992.

21st Annual Swap Begins Friday in 3 Locations for 1st Time

Are you ready for a whole lot of Swapping? Alpine Shop’s 21st Annual Spring Swap begins Friday, April 11 at their Kirkwood, Columbia and O’Fallon, Ill., locations.

What Is a Swap, You Ask?

Part pre-season spring sale, consignment sale and part winter clearance, Alpine Shop’s Swaps are one of our customers’ favorite events each and every year because they have a chance to make money off their old gear by selling it at this event.

It works like this: customers bring in their gear and clothing to sell on a consignment basis during the three and a half day event.

So What Kind of Deals Can People Find at the Swap?

Take a look at this preview video from the Swap tent in Kirkwood from this morning!

Swap starts, Friday, April 11 at all of our locations (except for Chesterfield). And new gear sales run from the morning of April 11 all the way through Saturday, April 19 (and even Easter Sunday, April 20, on-line at

See you soon!

Stay Dry & Win with GORE-TEX® Outerwear

Announcing the GORE-TEX® Brand GUARANTEED TO KEEP YOU DRY™ Promise Sweepstakes

Since 1969, GORE-TEX® outerwear has been keeping outdoor explorers dry and comfortable with their waterproof and breathable fabrics.

This February, you could win GORE-TEX® outerwear prizes from Alpine Shop worth a total of over $700 in the GUARANTEED TO KEEP YOU DRY™ Promise Sweepstakes, just by printing out an entry form and dropping it off in one of our stores. No purchase is necessary.

Prize packages include a Marmot Minimalist GORE-TEX® Paclite® Jacket (for men or women) to keep you dry and comfortable in almost any weather conditions and a WINDSTOPPER® Stadium Blanket to bundle up in for any early season baseball game (or whatever you might need it for!). Alpine Shop also has extra Stadium Blankets to give away along with GORE-TEX® duffle bags, meaning you have even more chances to win!

All you need to do is click on the entry form below, print it,  fill out the information and drop it off at any Alpine Shop location by February 26, 2014. Prizes will be drawn on Friday, Feb. 28.

Good luck! And stay dry and comfortable with GORE-TEX® outerwear!

Interested in seeing more products that Alpine Shop carries with GORE-TEX® technology included? Search through our GORE-TEX® outerwear offerings on-line here. Or find our WINDSTOPPER® fabric products here.


Mid-Winter Clearance Kicks Off with Additional Discount Offer

Alpine Shop’s Mid-Winter Clearance starts Thursday, January 23 (even if it’s a day when the wind chill is supposed to hit -15 degrees). To kick off the event in style, we’re offering you an even better deal than the ones you’ll already find in the store.

Print the coupon below and bring it to any Alpine Shop location and you’ll receive an additional 10% discount on any already reduced price item. That means any jacket, pant, tent, ski, bike, etc., that we’ve already put on sale is now another 10% cheaper for you.

This deal is good at all four Alpine Shop locations or on-line at using the coupon code “midwinter2014”. But this deal is only good through Friday, January 31, 2014. See you soon!

Print this image and bring it with you to the store.
Print this image and bring it with you to the store.

Celebrate National S’mores Day with Osprey at Alpine Shop

Celebrate National S’mores Day on Saturday, August 10 in Kirkwood, as Alpine Shop becomes Osprey’s 13th Pro Shop in the nation. We’ll have a fire out front to roast your own s’mores as well as refreshments of the adult variety on hand to help make this a true celebration. And it’s all free to you!

Headquartered in Cortez, Colo., Osprey has helped pioneer the custom-fit backpack for customers of all sizes and shapes.

The party will start at noon and continue until 5 pm with Osprey giveaways every hour on the hour. Prizes include

Osprey Volt 75 Pack
This Osprey Volt 75 Pack is one of the giveaways during the Saturday, August 10 Party to celebrate National S’mores Day and the new Osprey Pro Shop at Alpine Shop Kirkwood

an Osprey Volt 75 Pack and a Viva 65 Pack, both valued at $200 each. All told, we’ll be giving away over $500 worth of prizes throughout the day.

No purchase is necessary. Just come by and have some fun with us and Osprey.

Up to $50 Back with Yakima Product Purchase

Yakima-Rebate-Offer-webSpend $300 or more on any Yakima product from April 27, 2013 through May 27, 2013 and qualify to receive a rebate.

You can take advantage of this deal at any Alpine Shop location or on-line at The specifics are below:


Purchase Yakima gear for the following amounts to qualify for a rebate:

$500 purchase (receives a $50 rebate)

$400 purchase (receives a $40 rebate)

$300 purchase (receives a $30 rebate)


More specifics:

Rebates cannot be instantly redeemed at the time of purchase.

Rebates can be completed online at or mailed in.

To mail in your rebate, please print and use the official rebate form and mail by May 27, 2013.

Rebates are issued in the form of a Visa debit card.

Rebates will be sent via mail within 6-8 weeks of completion and submission of rebate form and proof of purchase.



First Sneak Peek at the Swap Tent in Kirkwood!

Here’s your first opportunity to see behind the tent flaps at our Kirkwood location! Our 20th Annual Spring Swap begins Friday, April 12 at 7 pm; but we’re giving you a first glimpse at what’s already for sale under the big top. Bikes, boats, skis, snowboards, camping gear, footwear and clothing already are filling the tent. (With more to come before Friday!)

One reminder: there is a $5 entrance fee on Friday night in Kirkwood. All other days (Saturday – Monday) are absolutely FREE.

If you have gear or clothing you’d like to enter into the Swap, check-in runs noon – 8 pm on Wednesday and Thursday, April 10-11. There will be no check-in on Friday, April 12.

Bike Bargains Begin This Week at Alpine Shop

bike-specials-04103Spring has finally sprung here in the Midwest. That means the bike shops in our Kirkwood location and in our brand new O’Fallon, Ill., location have kicked into high gear.

Not only does our Spring Swap begin on Friday in Kirkwood and Columbia, Mo., but we also have some big promotions going on from our two main bicycle brands: Specialized and Trek.

Specialized – Only Available for Purchase in Kirkwood

If you’re interested in one of Specialized’s road bikes, take advantage of up to $400 off MSRP on a 2013 Roubaix or Tarmac or up to $500 off a 2013 Ruby as part of Specialized’s Spring Classics Sale Event. This promotion is going on now through Monday, April 22 and features great prices on brand new models – not last year’s clearance models.

You can take a look at some of our current stock of Specialized road bikes online at

Trek- Only Available for Purchase in O’Fallon, IL

Our newest brand, Trek, is offering two Factory Demos this coming weekend, April 13-14. On Saturday, April 13, join us in Castlewood State Park and ride all the new 2013 models to find out which bike is for you. On Sunday, the demo moves to the Lost Valley Trails in Weldon Springs Wildlife Area (Hamburg, Mo.).

If you find a bike you like this weekend, you can save up to $150 with incentives for Trek Days and Demo Days specials.

Scenes from O’Fallon’s Grand Opening – March 22

Customers spinning the wheel for prizes at Alpine Shop O'Fallon's Grand Opening Celebration on Friday, March 22.
Customers spinning the wheel for prizes at Alpine Shop O’Fallon’s Grand Opening Celebration on Friday, March 22.
O'Fallon, Illinois Alderman David Cozad address the crowd at Alpine Shop O'Fallon's Grand Opening celebration on Friday, March 22.
O’Fallon, Illinois Alderman David Cozad address the crowd at Alpine Shop O’Fallon’s Grand Opening celebration on Friday, March 22.
Owners Russell "Holly" (fifth from left) and Lisa Hollenbeck cut the ribbon at Alpine Shop O'Fallon's Grand Opening celebration on Friday, March 22.
Owners Russell “Holly” (fifth from left) and Lisa Hollenbeck cut the ribbon at Alpine Shop O’Fallon’s Grand Opening celebration on Friday, March 22.
Owner Lisa Hollenbeck addresses the crowd at the ribbon cutting ceremony for Alpine Shop O'Fallon's Grand Opening celebration on Friday, March 22.
Owner Lisa Hollenbeck addresses the crowd at the ribbon cutting ceremony for Alpine Shop O’Fallon’s Grand Opening celebration on Friday, March 22.
Members of the VFW raise the flag at Alpine Shop O'Fallon's Grand Opening celebration on Friday, March 22.
Members of the VFW raise the flag at Alpine Shop O’Fallon’s Grand Opening celebration on Friday, March 22.