All New Tune Shop for 2017


Alpine Shop Tuning Shop
Alpine Shop’s brand new Wintersteiger tuning machines for 2017-18

For the 2017-18 Winter Season, Alpine Shop has completely revamped our Ski and Snowboard Tune Shop, bringing in all-new tuning machines to make sure we can continue to give you the professional tunes you’ve come to expect from one of the top ski shops in the country.

Featuring a full complement of Wintersteiger machines dedicated to making it easier than ever to perfect the edge or bevel on your skis or board, Alpine Shop can handle any type of service your gear may need.

Wintersteiger Base Grinder Omega S 350
The Wintersteiger Omega S 350 Base Grinder allows customized programs to give your skis or boards the perfect base for our staff to work with whatever conditions you’ll face.

So what does that mean to you? Faster skis, better turns and more enjoyable days on the slopes.

Our trained technicians  are ready to help you take advantage of what’s looking to be one of the best winter seasons in a long time – especially out west, where snow has already been falling in the Rockies for the past couple of weeks.

Drop in to our Kirkwood location with your gear and let us show you just how much fun you can have on the slopes this year. Or, drop off your skis or board at one of our other locations. We’ll take care of the transportation to our Kirkwood store at no charge to you.

Find out more about our services and pricing here.

Up to $50 Back with Yakima Product Purchase

Yakima-Rebate-Offer-webSpend $300 or more on any Yakima product from April 27, 2013 through May 27, 2013 and qualify to receive a rebate.

You can take advantage of this deal at any Alpine Shop location or on-line at The specifics are below:


Purchase Yakima gear for the following amounts to qualify for a rebate:

$500 purchase (receives a $50 rebate)

$400 purchase (receives a $40 rebate)

$300 purchase (receives a $30 rebate)


More specifics:

Rebates cannot be instantly redeemed at the time of purchase.

Rebates can be completed online at or mailed in.

To mail in your rebate, please print and use the official rebate form and mail by May 27, 2013.

Rebates are issued in the form of a Visa debit card.

Rebates will be sent via mail within 6-8 weeks of completion and submission of rebate form and proof of purchase.



Smith Variant Brim Helmet Sets Standard for Snowsport Helmet in 2011

Looking to protect your noggin while heading down the slopes this year? Alpine Shop‘s snowsport buyer, Jake White, wanted to give you a look at one of the best options out there for you in 2011.

I wanted to take the opportunity to talk about one of the best-fitting ski or snowboard helmets on the market this year, the Smith Variant Brim. When shopping for protective headwear designated for alpine conditions certain features give you peace of mind and this helmet has all of them. First and foremost, it needs to be extremely comfortable. If it’s not, you’ll take it off at every opportunity. The helmet also needs to have a great adjustment system to be able to custom-fit to your head, as it needs to fit as tight as it can without creating pressure points. Another important feature is venting. Helmets in most cases replace any type of hat you would use to keep your head warm and being able to let some air in without taking it off can be a beautiful thing.

The Variant has one of the best “out of the box” fits I’ve ever experienced. It uses Smith’s hybrid shell construction which has proven to be the best way to fuse the inner and outer materials of the helmet together. (It is not an easy thing for these companies to do without compromising the feel of the helmet.)

The company has also contracted Boa Cable Technologies for the sizing/adjustment system. This gives the fit system greater capabilities to adapt to your noggin by increasing the number of contact points the size-ring draws from, not to mention it’s hard to get more durable than a Boa Cable.

The air flow/venting system for this helmet is outstanding and one of a kind.  The vents are on the tops and sides of the helmet with a switch for each of the two regions that operate individually.  Each side has three positions:  open, half-way and closed. That equals a ton of cooling/warming options for you while you’re on the slopes.

By integrating these features, Smith has, in my opinion, mastered the equation involved in making a helmet. Whether its replacing that old one that doesn’t fit like you want it to, or buying your first helmet, Smith has made it an easy choice.

–Jake White

Free $52 Gift Certificate with Purchase of $148 of The North Face Through 11/6

The first six days of November will bring some great deals to fans of The North Face brand at Alpine Shop. From the first to the sixth, any purchase total of $148 made up entirely of The North Face merchandise will receive a $52 gift certificate good for anything in a future purchase at Alpine Shop.

The North Face Denali Jacket, Cat's Meow BX Sleeping Bag
Either one of these items from The North Face, the Denali Jacket (for men and women) and the Cat's Meow BX Sleeping Bag, will earn you a Free Gift Certificate.

So, whether you earn that FREE gift certificate with one TNF Denali Jacket or a Cat’s Meow BX Sleeping Bag;

The North Face Peruvian Corded Beanie, Half Dome Hoodie, Etip Gloves and 100 TKA Microvelour Pants
Add these items up (The North Face Peruvian Corded Beanie, Half Dome Hoodie, Etip Gloves and 100 TKA Microvelour Pants) and you hit your $148 target to a Free $52 Gift Certificate.

or maybe you spread the TNF joy out a little and grab a hat, pants, gloves and hoodie like this Peruvian Cable Beanie Cap, these TKA 100 Microvelour Women’s Pants, a pair of these Etip Gloves that enable you to use your touchscreen phone while still wearing your gloves, and finally this Half Dome Hoodie to fill out our bill and grab yourself a $52 gift certificate for later on this holiday season.

A few notes on this promotion: Deal good through Sunday, 11/6/11. Limit 4 gift certificates per customer. $148 equals pre-tax total on The North Face brand clothing and gear. Gift card only good for future purchases. Previous purchases not eligible for deal. Return of goods purchased in order to receive certificate will result in forfeiture of certificate. Gift Certificate expires on 12/31/11.

See you in the Shop – or online at

Ski Like a Girl Weekend Will Be Rescheduled

The best laid plans and all of that… Due to Cardinal Circumstances beyond our control (and evidently beyond the Rangers’ control as well), we have decided to reschedule the entire slate of the Ski Like a Girl Weekend activities. If you already signed up for a custom fit with us this weekend, our Certified Pedorthist Angie Bono would love to take care of you at your scheduled time – as she does for hundreds of other customers – according to the same principles of Jeannie Thoren’s Thoren Theory.

Thanks for your understanding.

Ski Like a Girl! – Jeannie Thoren Visits Alpine Shop

NOTE: Friday Night’s Reception has been canceled due to the Cardinals’ miraculous comeback that has forced Game 7 of the World Series. Refund information will be updated Friday morning. Custom fits during the weekend are all still on schedule.

Ladies, does this sound like you?
Do your skis wander or cross? Do your heels lift up in your boots? Do your feet move in your boots? Do you lean back on your skis? Do you fatigue easily? Do your feet get cold or tired? Do you ski “Knock-kneed?”

Guess what? It’s not you. It’s your equipment!

Jeannie Thoren's Ski Like a Girl Weekend at Alpine Shop
Known throughout the skiing world, Jeannie Thoren is one of the world's foremost experts when it comes to women's ski equipment.

Women’s ski expert Jeannie Thoren will be on hand for Alpine Shop’s Ski Like a Girl Weekend beginning with our reception and program Friday night October 28 at 6:30 pm to help you find answers to your skiing questions.

Thoren is a living legend of the women’s ski movement. A competitive skier herself back in the late 1960s and 70s, Thoren was one of the first to notice that the physical differences between men and women required completely different ski equipment. Over 40 years of work in the field have finally seen Thoren’s expertise adopted by the ski world; but it still requires experts in the field that understand the principles of the Thoren Theory to make sure your equipment works perfectly for you. On Friday, Oct. 28, she’ll explain exactly what you need to make sure you’re ready for the ski season ahead of you.

Letter from happy customer.
Letter from a satisfied customer from one of Jeannie's previous visits.

Thoren is no stranger to Alpine Shop, either. She has made the trip to St. Louis to work with our customers numerous times. And she has helped hundreds of them go on to be more confident and more comfortable skiers.

Find out more about the Ski Like a Girl Weekend at Alpine Shop here!


Tent Goes Up. Get Your Used Gear In. Swap Starts Friday!

Alpine Shop's Winter Swap Tent Going Up

For 17 years, Alpine Shop has always had two distinct Swap Celebrations: a Spring Swap dedicated to bikes, boats, camping gear and all warm-weather pursuits, and the Winter Swap devoted to all things done outside in the cold including skiing, snowboarding and playing in the snow. So for the 18th year, of course, we threw all of that out the window.

Welcome to the 18th Annual Winter Swap.

Bring all of that stuff in this time. If the gear meets our standards, we’ll sell it out of the Swap tent and put some cash or store credit in your pocket. (Or if you’re at our Columbia location Swap, we’ll do the same thing without the tent!)

As of Monday, October 17 at 10 am, Alpine Shop Kirkwood and Columbia are ready to accept your used items into the Swap. Bring them in early to avoid the line. If you prefer to leave things until the last minute, please note that ALL used gear registration needs to be finished by 5 pm on Friday, Oct. 21. More than likely, this means you need to be in line at 4 pm at the latest to check-in your gear. As we continue to improve the Swap to make sure our lines don’t stretch back for hours on Friday night, that same technology has forced us to make some changes in how we do some things. Check-in is one of those things.

We’ll still open the tent at 7 pm on Friday night. We’ll still have people tailgating for the tent opening hours before then. You’ll still find the tent filled with great prices on used and clearance items. (Or, you’ll still see the money coming in from the items you’re selling!)

You will find a few changes inside our stores, however. All of our new-gear sales will begin when we open our doors first thing in the morning in Kirkwood, Chesterfield and Columbia (or on-line at If you’re just interested in new gear deals, you no longer have to wait until the 7 pm starting time anymore. Also, we’ll have Early Bird and Night Owl deals on new gear on both Saturday and Sunday, Oct. 22-23 and Sat. and Sun., Oct. 29-30. You can find those limited time specials on page 3 of our on-line new-gear sale catalog here.

Used gear sales are open in Kirkwood and Columbia on Friday, Oct. 21 from 7 pm–11 pm; Sat., Oct. 22 from 9 am—9 pm and Sun., Oct. 23 from 11 am—6 pm.

See you soon!


Ski & Snowboard Service: Protect your gear and perfect your ride

Keeping your skis and snowboards tuned is one of the two most important things* you can do to ensure you have a great time on the slopes every time you make a run. Why? Because without a tune, you’re gear does two things: it sticks to the snow, making it harder for you to move and it reduces your maneuverability in turns, making it harder for you to go where you want to go. Now, if this still sounds fun, proceed to your nearest slope without taking care of your ride. However, if you want to actually enjoy your time on the snow, read on.

There are two different ways to keep your skis and snowboards tuned: you can do it yourself or you can bring them in to us at Alpine Shop and let us take care of it for you. For do-it-yourselfers, we offer Tuning Clinics on how to do this at home. The clinic is free and we’ll go over all the equipment you need.

Some repairs, though, are beyond the equipment you’ll have in your basement. And some people would just rather have an experienced technician do the work. For those jobs, Alpine Shop is proud to offer you one of the top ski and snowboard service centers in the country. Completely stocked with top-of-the-line Wintersteiger equipment and manned by certified techs, we’ll make sure your gear is perfectly tuned for your particular style.

Here’s some examples of what we do:

An example of a board needing a custom tune from Alpine Shop's service center
A perfect example of something needing a Custom Tune. If the customer does the Basic Tune, all those scratch lines will still be there, the edges won't be perfect and the base would be dry.

Custom Ski or Snowboard Tune:

Our Highest Level of service in package form. Stone grind, Base beveling/flattening, base and side edge beveling/sharpening, ptex and a race/hot wax and race polish.

And just what does all this mean?

Stone grinding: This process flattens the ski base, removes damaged base material and gives skis and boards a better surface for wax to adhere to for a smoother, faster ride.

Base beveling/flattening: This means we’re shaping the bottom of your gear to work perfectly for your personal style on the slopes.

Side edge beveling/sharpening: The most important thing for maneuverability is for your ski or snowboard edges to be smooth – like a fine knife – not the serrated kind. We make sure your edges are smooth, sharp and angled precisely to match your riding style.

Ptex: We use ptex to repair gouges or other damage done to the base of your gear. Without the repairs done, your skis or board can’t perform the way they’re meant to on the slopes.

Is your base drying out? Alpine Shop's hot wax treatment can take care of that.
See the white lines in the base? That's the base drying out. This board needs a tune with a HOT WAX.

Race/Hot Wax: The difference between hot wax and machine wax is like deciding between an economy set of new tires or a performance rated set of tires. Both will have your car performing better, but there is a noticeable difference in the quality of the ride. The same holds true here. A hot wax treatment will be customized to the type and temperature of the conditions you’ll ski in. It will also protect your base better and be more durable than a machine wax. For this reason, if your gear’s base appears to be drying out (see pic on the right) we will recommend a hot wax treatment. A machine wax, meanwhile, is much better than nothing at all, but we can’t give you the best ride possible with it.

The custom tune is for the customer who wants the ultimate experience on his gear at all time. This tune makes skis and boards as close to new as possible. Guaranteed to be fast and sharp.

Basic Ski or Snowboard Tune:

Our best value: Base beveling/flattening, base and side edge beveling/sharpening, machine wax and race polish.
For the customer who want to safe bank but needs that next level of service. This tune will cleanup and polish the base while flattening it and make those edges sharp, sharp, sharp. If the base looks dry (see pic above) we will recommend you upgrade to a Hot Wax.

Sharpen and Wax Combo:

A quick tune that will sharpen the base and side edges and machine wax with race polish.
This is for the customer who needs a quick clean up. This tune will not fix/repair anything on the base. If the base looks dry (see pic above) we will recommend you upgrade to a Hot Wax treatment.

Hot Wax Upgrade:

If you select one of our basic tune packages (basic or sharpen/wax), we offer a Hot Wax upgrade option at a savings to you.
This way, you get some of the customization of the Custom tune without the cost.

Alpine Shop's Service Center can handle Ptex & epoxy repairs
An example of a ptex repair. If the gouge/scratch is down to the core it will need epoxy.

Ptex/Epoxy Base or Topsheet Repair:

For those times when the snow isn’t perfect and you smoke a rock/rail or fellow skier. This service starts at $15 and goes up depending on what is needed to completely repair your ski or snowboard.

Have other questions? Give us a call at 314-962-7715. We’ll be happy to help you out however we can.

*Oh and the other most important thing you can do to ensure a good experience on the slopes: Get a good, professionally fit pair of boots.

Skiing Icon Helps Women Skiers Find Perfect Fit in St. Louis

Jeannie Thoren didn’t set out to revolutionize the skiing industry. She just wanted to ski better. Now, she has become the driving force behind women-specific models of skis and ski boots. On Friday, October 30, Thoren will visit Alpine Shop in Kirkwood to offer her expertise in fit and function to women skiers in the St. Louis area. For the rest of the weekend, she will sit down for private appointments with individuals to help them find the right fit for them.

Named “One of the 100 Most Influential Skiers of the Century” by SKI Magazine, Thoren spent over 30 years observing and analyzing the way women ski. The result of that research was “The Thoren Theory” – simple remedies that could radically improve women’s techniques.

“It seems so obvious now,” she says, “but when I started, biology wasn’t even in the equation. Now it rules because we’ve realized that women are built differently than men. They have a lower center of gravity and it’s harder for them to get enough weight forward onto the tips of their skis to turn efficiently. A little fine tuning can open up a whole new world of fun!”

Thoren will begin her weekend at Alpine Shop with a free presentation on Friday evening, Oct. 30, at 7 pm. As part of her “Get Winterized” Tour, she will explain The Thoren Theory and how she can help nearly every woman skier.

“Our Get Winterized seminars are all about fine-tuning your equipment,” says Thoren. “It doesn’t matter if you’re an occasional recreational skier, a weekend racer or an Olympic hopeful, your equipment can make or break your experience.”

Following the free presentation, women can sign up for free private consultations on either Saturday, Oct. 31 or Sun., November 1. During these personal appointments, Thoren individually analyzes each participant’s technique, pinpoints the problems and offers on-the-spot solutions. It may mean a minor adjustment to existing equipment or a complete replacement of outdated boots or skis; but the results are the same: ladies who join us for these appointments end up skiing in control and end up knowing every day on the slopes will be fabulous fun.

Jeannie Thoren’s Women’s Get Winterized Tour
What: Ski Icon Jeannie Thoren helps women skiers get a better fit from their equipment
Where: Alpine Shop Kirkwood, 440 North Kirkwood Rd.
When: Seminar and Reception on Friday, Oct. 30 from 7 pm – 9 pm
FREE Private Fit Appointments on Saturday, Oct. 31 and Sunday, November 1
Call to book appointments at 314-962-7715

For more information visit or

About Jeannie Thoren
Named one of the “100 Most Influential Skiers of the Century” by SKI Magazine and one of the “Top 50 Most Influential Skiers of the Last 25 Years” Skiing Magazine, Jeannie Thoren is a crusader for women skiers everywhere. She is the recipient of the prestigious Carson White Golden Quill Award in 2003 for her “Outstanding Contributions to the Advancement of Snowsports.” Thoren’s research and experience on the slopes led to the development of women’s specific skis and boots from nearly every major manufacturer. She was named one of the top 100 Ski Instructors in the country for 2000, ‘01, and ‘02 by SKI Magazine and she is a Veteran Women’s Ski and Boot tester for SKI and Skiing magazines.

About The Alpine Shop
The Alpine Shop began life in 1973 as a small climbing shop. Today, through its three locations in Kirkwood, Chesterfield and Columbia, Mo., it serves almost every type of outdoor enthusiast—be they backpackers, campers, cyclists, hikers, paddlers, skiers, snowboarders or climbers—with a friendly and knowledgeable staff, cutting edge products and a wide variety of how-to clinics for all activity levels. Alpine Shop is the only SKI Magazine Gold Medal Ski Shop in the state of Missouri and has earned that distinction each of the past three years. The Shop has also been named one of Outdoor Magazine’s Top 25 Independent Outdoor Specialty Retailers for the past two years. Alpine Shop is the only retailer in the country to earn both honors.

Banff Mountain Film Festival – First Night

I’ve been hosting the Banff Mountain Film Festival for Alpine Shop in St. Louis for quite a few years now and there’s always something amazing each and every time we do this.

A lot of people think we get to see all of the films beforehand and hand pick which ones we think will work best. Well, there’s some truth to that; but the whole truth is a lot more interesting. You see, we get about two minute clips of each of the films. So, you can imagine with a film like Red Gold last night, it’s impossible for us to tell whether or not an hour-long feature film will be any good based on that clip. It’s kind of like a film critic writing reviews based on trailers instead of the actual movie. No, what’s great about Banff is that I’m seeing these films for the first time alongside everybody else. That’s not to say that there isn’t work done by a bunch of people to select which films we think will go over best; but we just never know until the lights go down each year.

The Red Helmet kicked off the show with the tale of a youn,g timid boy coming to grips with his fears after he finds a red helmet in the forest. After experiencing the lives of a number of adrenaline sport athletes (kayaker, climber, mountain biker, etc.) through the helmet, the little man faces his own fears and takes the plunge, literally. Good start to the show.

Papiroflexia (Spanish for origami) was an animated feature. Dealt with the dream to get rid of all the noise and pollution of our lives and get back to nature. Will it be the most popular animated film of the year? We’ll have to wait till tonight to see The Cable Car to find out?

Now for the most controversial topic every year at the Banff Mountain Film Festival… did the feature film live up to your expectations? Red Gold dealt with a proposed mine at the headwaters of two of the largest remaining sockeye salmon runs on the planet near Bristol Bay in Alaska. I’ll just say that I loved the film. The cinematography was gorgeous. The story resonated with me. I know there were people that thought it was too long. But I’d be interested in what some others thought. What did you think of Red Gold? (For conversation’s sake, I think the best feature we’ve ever shown was Alone Across Australia during the 2004 tour.)

The Sharp End: Eastern Europe was hands down the funniest movie of the night. “We don’t drink a lot, a lot. I mean 8-10 beers a day is standard.” That pretty much sums up this group of Checzk climbers’ philosophy. Not that this film was all drunken play. Some of the climbing was pheonmenal. A little humor never hurts, though.

One of the fascinating things about this festival is an almost 50-50 split among our audience as to why they’ve come to the Banff Mountain Film Festival. Half of them come strictly for the adrenaline. The other half are there for the culture and nature. Maybe I’m generalizing that a little much, but I can tell you each year I hear from numerous people after the fact “Why didn’t you show more of this?” or “Why did you pick that?” and it always has to do with the cultural/adrenaline split. So, I wouldn’t be surprised if half of our audience loved Shikashika and half hated it. This was the story of a Peruvian family that climbs into the Andes, hacks enormous blocks of ice from the mountain glaciers and brings them down to the valley on the backs of mules to shave off and sell as snowcones (or as they call it- shikashika). Can you imagine the TroMo kids having to bring down the blocks of ice from the mountains to give Kirkwood it’s snowcone fix? That’s what I kept thinking anyways….

The last two films, Under the Influence and Seasons, both showcased the adrenaline rush with two of the best production groups in the business today. Teton Gravity Research’s Under the Influence had some absolutely unbelieveable powder footage from last year’s massive storm system in Jackson, Wy. Seasons comes from a group called the Collective. Every year that they have a film in the tour, I’ll pick it. They’ve been on the cutting edge with their style in all three films they’ve produced starting in 2004 with their self-titled DVD, The Collective, and continued with ROAM and now Seasons. Their work features some of the most innovative use of zip-line cinematography, super slo-mo and helicopter footage you’ll ever see. So, in the future, just so you know, don’t miss a mountain biking film from the Collective.

So that was night one. Tonight, our feature film is Journey to the Center, and we’ll move from sockeye salmon to BASE jumping. That’s Banff for you. It’s why I love the festival so much and look forward to it all year round.

Hope you enjoyed it as much as I did last night. All of us at Alpine Shop have loved hosting this festival for the past 20 something years and look forward to doing it in the future. Leave a comment on what you liked or hated…

By the way, funniest Banff Mountain Film Festival ever: Xtreme Tramping II: Lord of the Springs.